Boutique Medicine Doctor
According to 2010 poll results conducted among retainer-based and boutique physicians from across the U.S. in May of 2010, findings indicate that 60% of these types of physicians retain their members for roughly 7 to 9 years and longer. These polls have also found that the national retention average for a traditional physician (i.e primary care, family practice, internist, etc.) participating with multiple insurance companies, managed care, etc., retained their people for about 5 to 7 years. I believe this number will only increase as people find out how affordable and relational these types of practices and doctors really are.
It’s unfortunate that somewhere between the late 1950’s and the year 2010, the connection between the doctor and his or her patient was lost. Long gone are the days where our doctor carries a medical bag and visits my house. When medicine became regulated by the government that relationship was quickly eroded and eventually extinguished from our home and our memory. It’s not to say that some form of administration needed to be formulated back then, but now administrative tasks and regulation tasks take up most of the time of our doctors that they must look at a chart or a file to know our name.
In my conversations and surveys with numerous boutique, retainer and direct primary care physicians from across the country, these doctors offices needed to complete eight pages of paper work for one patient to receive a $4 prescription. In this new business model of primary care and family medicine popping up across the U.S., hundreds of doctors have learned that there is a better way.
Why will it grow?
Relationship! Relationship! Relationship! This movement in medicine is based on relationship. When I have a doctor that I know I can call day or night and that he will actually pick up the phone, that’s priceless…and that’s true relationship.
Because this movement is relatively young and data to support the exact number people at any given concierge medical practice for longer than 10-15 years is limited. However, I believe that as we continue to track in the years ahead and follow retention data of these practices that we will learn just how happy so many people are with these types of old-fashioned health care delivery model offices verses a traditional primary care practice. Soon, we’ll find the “happiness” and “healthy” gap between them to be much greater.
Figuratively, this longer-lasting and more personal relationship will result in greater retention data and further solidify concierge medicine’s rightful place in the healthcare market. These types of doctors emphasize that what’s important to people is true relationship with their doctor and actual dollar-cost savings each month and every year. These are key findings and critical factors in the renewals of membership medicine or direct primary care plans from across the country. I’m very glad to know that there are no a lot of doctors working smarter, not harder and are keeping people coming back year after year. Indeed, there is renewable energy to be found in this form of medicine.
The Concierge Medicine Research Collective serves as an educational resource on all things concierge medicine. To learn more about this topic and emerging healthcare delivery model among primary care and family care physicians, you might want to visit: http://www.AskTheCollective.org or http://www.ConciergeMedicineToday.com.
BeachTV Campus Connection December 2009
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